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Wear Melbourne with pride. Track down the components of a very Melbourne look by venturing down laneways, into pop-ups and the sleek boutiques of the city's most original and creative designers.
There's an army of creative people crafting one-of-a-kind pieces, including local street wear and catwalk fashion, handmade jewellery, homewares and kids' stuff - often with an emphasis on community, local production and sustainability.