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It can be hard to tell whether you're LV or Alannah Hill, Bar Lourinhã or No35, and thanks to the blurred distinctions between Collins and Little Collins streets, you can be a bit of both.
Hit the 'top end of town' to flex your plastic at the flagship Collins Street stores of Chanel, Giorgio Armani and Louis Vuitton, or stroll west for more international brands at new luxury shopping centre St. Collins Lane.
Veer out of the mainstream and into to Little Collins and Howey Place for haute couture and local designs.
Keep your eyes out between shops for the hidden bars on Collins and Little Collins. Have a G&T at the Gin Palace, tequila at Mamasita, or catch a band at Boney.